Luciana Pereira
Graphic & Visual Merchandising Designer


Welcome to my temporary online presence. My name is Luciana Pereira, and I am a Graphic Designer and Visual Merchandising Designer based in Suisse Romande. My work focuses on creating clear, effective visual communications and optimized retail spaces.

My Professional Background

In my role as a Graphic Designer, I work to produce visual content that accurately conveys messages and ideas. My experience includes a range of industries such as advertising, marketing, and publishing. I create designs suitable for both print and digital media, including but not limited to branding elements and user interfaces.

Additionally, I engage in Visual Merchandising Design, focusing on enhancing the presentation of products within retail environments. My aim is to use visual elements like lighting, color, and decor to highlight product features and encourage customer engagement.

As someone skilled in both Graphic and Visual Merchandising Design, I offer a comprehensive approach to visual communication and retail space optimization.

Services Offered

Graphic Design: I provide functional designs for various print and digital needs, such as logos, brochures, websites, and packaging.

Visual Merchandising Design: I offer solutions for designing and maintaining effective retail displays aimed at improving product presentation and potentially increasing sales.

Contact Information

For more inquiries or to discuss potential collaborations, you can reach out through the provided contact channels.

Closing Remarks

Thank you for considering my services in Graphic and Visual Merchandising Design. I look forward to the possibility of working together to meet your design requirements and business objectives.


What does a visual merchandising designer?

A visual merchandising designer is responsible for creating and implementing strategies to enhance the appearance of a retail space and attract customers. They work closely with store owners or managers to understand the target audience and product offerings. The designer then develops a visual concept or theme that aligns with the brand’s image and objectives. This includes selecting appropriate color schemes, props, lighting, and signage that create an interactive and immersive environment. They also arrange and display merchandise in an aesthetically pleasing and organized manner, ensuring that products are easily accessible and visually appealing. Additionally, visual merchandising designers are responsible for maintaining and updating displays regularly to keep the space engaging and visually stimulating. They may also collaborate with other departments or external vendors to develop promotional materials or special displays for events or campaigns. Attention to detail, creativity, and an understanding of consumer psychology are essential skills for a successful visual merchandising designer.

What is the purpose of visual merchandising?

The purpose of visual merchandising is to enhance the overall shopping experience for customers and ultimately increase sales. It involves the arrangement, presentation, and display of products in a way that is visually appealing and enticing to customers. Visual merchandising aims to create a unique and captivating environment within a store, which can drive foot traffic and encourage customers to make purchases. By strategically placing products, using visually interesting displays, and incorporating elements such as lighting and signage, visual merchandising captures the attention of shoppers and communicates the brand’s identity and message. It also helps to highlight the features and benefits of products, making them more desirable to customers. Ultimately, the purpose of visual merchandising is to create an attractive and engaging shopping atmosphere that not only attracts customers but also encourages them to buy.

What does a Graphic & Visual Merchandising Designer?

A Graphic & Visual Merchandising Designer is responsible for creating visual displays and graphics to promote products and enhance the shopping experience. They work closely with the marketing and sales teams to develop and implement effective merchandising strategies. This involves understanding the target audience and designing displays that appeal to them. The designer must have a strong understanding of color, composition, and typography to create visually appealing and eye-catching displays. They also need to have a good knowledge of current design trends and be able to incorporate them into their work. Additionally, a Graphic & Visual Merchandising Designer must have strong communication skills to effectively collaborate with other team members and clients. They must be able to present their ideas and concepts clearly and convincingly. Overall, a Graphic & Visual Merchandising Designer plays a crucial role in influencing consumer behavior and increasing product sales through the power of visual communication.

(Visited 365 times, 1 visits today)