Terroir Fribourg

Terroir Fribourg is a regional terroir organisation gathering all the members from farmers to cook/baker in order to offer them certifications of quality and authenticity specially in the state of Fribourg. The organisation wished to have a mobile market letting them presenting their product during various event across Switzerland. Something representing their region via its visual communication.

For this project, I used a topography concept as my DNA to represent the variation of altitude of the region of Fribourg. The topographic map is an important communication system and it reinforce the concept of geographical belonging of savoir-faire and traditions. This is a 3 x 3 m mobile market with maple wood layering and an islet with canton’s shape on which there is small lighting indicating the different location of their member accros Fribourg.